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Axxon (former ITV) and SONY announced a start of a collaborative relationship in both business and technology. Joint seminars, exhibitions and international forums are being planned along with advertising campaigns. Technical aspect of the collaboration will be covered with making Sony IP products line integratable with Axxon (former ITV) products.Sony IP CCTV cameras have already been integrated by Axxon (former ITV) company specialists. Since now, designing an integrated security system on the base of Axxon Enterprise, Axxon Professional and SmartVideoIP platforms, system integrators can let their customers benefit from using the following SONY IPELLA series IP cameras:
The mentioned CCTV cameras integration was made technically possible by using the low level communications protocol for direct communication eliminating the need of 3 rd party SDK libraries application. Thus, the code operability can be fully guaranteed. Recent Axxon (former ITV) platforms share all features of SONY IPELA series cameras: relays and sensors connectivity, M-JPEG/MPEG4 codecs, 2-way audio and PTZ are fully supported.
Integrating SONY branded products into proprietary Axxon (former ITV) platforms gives company's partners a profitable option to use this reference class equipment in their installations. Since now, there is no need of using SONY cameras' native software for setup, control and/or monitoring purposes. Any Axxon (former ITV) product can be used instead without any loss of equipment operability. All platforms permit hybrid system design where analog and IP cameras are used in the same environment. IP cameras do not have to be of the same brand within such a system.
Being a world leading brand SONY is also a great innovator responsible for such inventions as transistor radio and home video. SONY products for professional TV applications are unrivaled. Years and years of SONY corporation successful history proved corporate values being different from many other Japanese market players: openness to new ideas, flexibility in business planning, constant support of enthusiasts and growing young talents. Main directions of corporate development at present are: consumer and professional electronics, IT and telecommunication products, entertainment and leisure, including film making, financial and investment activities, Internet-related projects.