In November 2011, for the first time ever, AxxonSoft took part in IFSEC Arabia held in Riyadh, Saudi Arabia. Participation in the event was a very big step for the company in the region.
The quality of the trade show visitors was remarkably high and the response so far has been beyond expectation. AxxonSoft executives had the opportunity to meet potential business partners from Riyadh, Jeddah, Al Khobar, Dammam in Saudi Arabia and UAE, Bahrain, Jordan and Lebanon, among other countries.
The feedback has been extremely positive. Participation in the event was a good chance for AxxonSoft specialists to make contacts with government officials and distributors from Saudi Arabia as well as its neighbor states. Participation in this year's show has proved highly productive and the company will certainly take part in next year’s event.
IT integrators have expressed a particularly strong interest in AxxonSoft products. A number of email requests was received immediately after the event, and AxxonSoft's Dubai branch is following them up closely. Two partners from Saudi Arabia have signed partnership agreements with AxxonSoft, and will be sending their engineers for certification training in December 2011. It is expected that the company generates enough references in Saudi Arabia by the end of 2012.